Report: A dimension is a descriptive attribute or characteristic of an object that can be given different values. For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be San Francisco, Berlin, or Singapore. Browser, Exit Page, Screens, and Session Duration are all examples of dimensions that appear by default in Google Analytics. Dimensions appear all of your reports, though you might see different ones depending on the specific report. Use them to help organize, segment, and analyze your data. In some reports, you can add and remove dimensions to see different aspects of your data. Metrics: Measure data Metrics are individual elements of a dimension that can be measured as a sum or a ratio. For example, the dimension Citycan be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
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