Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business area of expertise.
Email marketing is the most cost effective channel that business owners and marketers use to promote, reach, engage, acquire, retain, maintain and build relationships with customers or potential customers.
As your customers and potential customers opt-in to receive your emails, whether it is newsletters, promotions, exclusive offers, guides, or articles, try to gather more information about them so you can provide targeted content they will find compelling, useful, or entertaining.
Your readers will look to you as an industry thought leader which will help build up credibility for your targeted market.